It's not that I like her so much as I simply find her entertaining. She's very lively and devious and full of plots that keep things interesting. If she was a real life person, I'd be horrified দ্বারা her, but since she's only fictional, I enjoy her and her shenanigans quite a lot :D
Sadly, I don't know why people like her. I mean, I know what people say and the reasons অথবা "logic" behind it, but I just can't relate. None of her "redeeming" qualities (if আপনি can call them that) make up for her bad side, IMO.