(Note: I first published this on LinkedIn. I thought fellow অনুরাগী might enjoy it). Did আপনি ever see a movie that আপনি felt was speaking to আপনি - one in which the character experienced something that আপনি could relate to in your gut? অথবা maybe আপনি heard the lyrics to a song that captured your personal heartbreak? অথবা maybe আপনি saw a commercial for something আপনি just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand অথবা a company...