LOS ANGELES, Sept. 15, 2015 /PRNewswire/ -- Xyrena announced today that it is releasing আলিয়া দ্বারা Xyrena, a fragrance tribute to the late performer, who was known as the "The Princess of R&B." This first and only official আলিয়া fragrance was developed in close collaboration with Diane & Rashad Haughton, the singer and actress's mother and brother. It comes 14 years after her tragic passing.

"I grew up with Aaliyah's music," ব্যক্ত Killian Wells, CEO of Xyrena. "As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished দ্বারা Aaliyah's অনুরাগী and also introduce her to a new generation."

দ্বারা consulting with both her mother and brother, Xyrena was able craft a true aromatic tribute inspired দ্বারা actual fragrances আলিয়া wore. The resulting fragrance is unisex but leans masculine, as আলিয়া favored traditional men's scents in line with her signature, sexy tomboy image. The formula is also a hue of black, which was Aaliyah's পছন্দ color. আলিয়া দ্বারা Xyrena has base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, বেগুনী and leather; with শীর্ষ notes of mint, lavender and mandarin.

"It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life," ব্যক্ত Rashad Haughton, Aaliyah's brother.

আলিয়া দ্বারা Xyrena is a luxury Extrait de Parfum and is available for pre-order (at Xyrena.com/Aaliyah) starting today for $64. Shipments will begin in mid-October. Xyrena will donate 5% of the gross sales from the fragrance to The আলিয়া Memorial Fund.

Xyrena has released an official commercial spot, which can be viewed at Vimeo.com/Xyrena/Aaliyah. The high-energy spot features a group of talented young dancers including জনপ্রিয় Vine stars Joey Arias and Fiña DuBois.

ABOUT XYRENA:
Based in Los Angeles, Xyrena is the world's first celebrity-partnered on-demand perfumery. Xyrena was founded দ্বারা Killian Wells, who coined the name as a compound of two terms, XY for Male and Female chromosomes (echoed দ্বারা the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed অথবা reborn." Certified 100% vegan and cruelty-free দ্বারা PETA, Leaping Bunny, and Vegan Action, Xyrena offers fragrances that fuse the upscale quality of niche cosmetic brands with the added personality of celebrity curation.

Media Contact
Killian Wells
(844) 4-XYRENA
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