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YG Entertainment (YGE) will be launching a cosmetic line of medium and high priced cosmetics targeting the Chinese market.

According to the Financial Supervisory Service on August 7, YGE confirmed its KRW 50 billion পরিবর্তনযোগ্য bond investment plan in a cosmetics manufacturing and sales company Coson. On the same day, the stock-price fluctuation of Coson jumped when the trade opened.

Coson, since bought out দ্বারা a cosmetic brand Mizon’s CEO Lee Dong-gun last October, tried to transform itself into a cosmetic company. CEO Lee was a researcher at Amore Pacific in the past.

The start of YGE...