Fortune Arterial's story revolves around the male protagonist Kohei Hasekura, who transfers into a prestigious public school in the style of an English six-year school encompassing junior-high and high school students. The school, named Shuchikan Academy (修智館学院 Shūchikan Gakuin?), is on an island named Tamatsu Island (珠津島 Tamatsushima?) off-shore from mainland Japan, and the only way to get there is দ্বারা boat. Soon after transferring, he discovers that one of the students in the class পরবর্তি door to his, Erika Sendo, is in fact a type of vampire.
Kohei Hasekura (支倉 孝平 Hasekura Kōhei?)
Voiced by: Shinsuke Nakamoto (Drama CD) / Daisuke Ono (anime), Natsumi Takamori (childhood in anime)
Kohei is the protagonist of the story, and is a fifth-year student. After always transferring to other schools, he makes his way to Shuchikan Academy where he plans to stay for a while.
Erika Sendo (千堂 瑛里華 Sendō Erika?)
Voiced by: Shōko Mimura (PC) / Rie Kanda (anime)
Erika is also a fifth-year student, as well as the student council vice-president. She is a vampire. She is strong in literature classes and martial arts, and is very attractive, making her জনপ্রিয় in her school. She has an inquisitive personality, and likes to do things directly. Once she has her mind set on something, she becomes very pushy, and will take her time making plans to make sure she gets her way. Her older brother Iori is the student council president.
Shiro Togi (東儀 白 Tōgi Shiro?)
Voiced by: Airi Himekawa (PC) / Yukari Minegishi (anime)
Shiro is a fourth-year student who gives off a delicate image, and is very shy. She was introduced to the student council দ্বারা her brother who was already on the council, and it was decided that Shiro would become the treasurer. However, she is often missing from student council meetings after school. Shiro joins an organization named "Laurel Ring" in order to support a chapel, and she cherishes a white pet rabbit named Yukimaru (雪丸?) at the chapel.
Kiriha Kuze (紅瀬 桐葉 Kuze Kiriha?)
Voiced by: Suzune Kusunoki (PC) / Erika Narumi (anime)
Kiriha is one of Kohei's classmates. She is most often seen alone, and will not talk much, even when spoken to directly. She does not have many interests, and is in no clubs. She has been exceptional in math ever since she was young. She is a vampire servant, which makes her immortal and she has superhuman powers, though she does not need blood and has হারিয়ে গেছে her sense of taste.
Kanade Yuki (悠木 かなで Yūki Kanade?)
Voiced by: Fūka Hinami (PC) / Hitomi Nabatame (anime)
Kanade is Kohei's childhood friend, and is the older sister of Haruna. She is constantly in high spirits, and likes to do things at her own pace. She loves her younger sister so much, that she says that if she had been born a man from another family, she would have definitely married Haruna eventually. She often calls her sister "Hina". She is the resident adviser in the Academy dormitory.
Haruna Yuki (悠木 陽菜 Yūki Haruna?)
Voiced by: Sakura Takatsuki (PC) / Hiroko Taguchi (anime)
Haruna is in Kohei's class, and is also a childhood friend of his. She has a bright personality, and enjoys helping others. She হারিয়ে গেছে the memories from her early childhood after an accident as a child.
Miya Togi (東儀 観夜 Tōgi Miya?)
Miya is a new female character included in the PlayStation 3 version, Fortune Arterial: Akai Yakusoku.
[edit] Secondary characters
Iori Sendo (千堂 伊織 Sendō Iori?)
Voiced by: Kevin Spicy (PC) / Junichi Suwabe (anime)
Iori is Erika's older brother, and is the student council president. Just like his sister, he too is a vampire. He gives off the air of a male model, and many girls in his school want to go out with him. He is generally জনপ্রিয় with everyone in his school.
Seichiro Togi (東儀 征一郎 Tōgi Seiichirō?)
Voiced by: Rei Takatori (PC) / Tomohiro Tsuboi (anime)
Seiichirō is also the treasurer of the student council, along with his sister Shiro. He is very kind with his sister, and may have a sister complex. He used to be the president of the Japanese archery club.
Tsukasa Hachimandaira (八幡平 司 Hachimandaira Tsukasa?)
Voiced by: Kyōtarō Hai (PC) / Kentarō Itō (anime)
Tsukasa is one of Kohei's classmates otherwise known as "Heiji". After Kohei transferred schools, he became a good friend of his. He may seem like a delinquent, but he is very friendly. He has a twin sister.
Shizuko Amaike (天池 志津子 Amaike Shizuko?)
Voiced by: Tomomi Misaki (PC) / Chizuko Hoshino (anime)
Shizuko is the caretaker of a certain church on the island, as well as the one in-charge of the female side of the school dormitory. She is always wearing a sister outfit. Her Christian name is "Margarita", while most students address her as "Sister Amaike" instead. She is typically sister-like and a no-nonsense type of person most of the time, however she is also known to be very scary when she loses her temper. Kohei fears her as "The Person who cannot take jokes". Kanade calls her "Maru-chan" and Iori calls her "Shizuko-chan", which she doesn't seem too happy about.
Masanori Aoto (青砥 正則 Aoto Masanori?)
Voiced by: Kazuya Ichijō (PC/anime)
Masanori is the homeroom teacher of Kohei, Haruna, Kiriha and Tsukasa's class, as well as the one in-charge of the male side of the school dormitory. He teaches Chemistry. Has a mild personality. Kohei saw him riding a scooter without a license and thinks of him as "Someone who rides a stolen bike". Takes towards an independence and autonomy approach in education. He is usually known দ্বারা the nickname "Aonori", while Kanade calls him "Noripii". Was known to be a troublemaker during his younger days.
Art Club President (美術部部長?, Bijutsubu Buchō)
Voiced by: Keito Mizukiri (PC/anime)
Her name is unknown. She is a sixth-year student as well as the president of the Art Club. She is troubled over the declining in the number of members in the Art Club. Has a very straightforward personality. Tsukasa works part-time at the sushi bar which is owned দ্বারা her family, as well as her residence. Kohei falls in প্রণয় with her if আপনি cannot end up with any of the five heroines, which is known as the Bad End Route.
Kaya Sendo (千堂 伽耶 Sendō Kaya?)
Voiced by: Ōka Miseri (PC) / Kaori Mizuhashi (anime)
Kaya is Erika and Iori's mother. Estimated to be 251 years old and above, yet she looks like a child, giving people the image that she is Iori and Erika's younger sister instead. Erika looks like a splitting image of her, the only difference being Erika's আরো matured body and that Kaya's eyes are constantly red in color, which every vampire has when they have their vampiric impulses.
Kohei Hasekura (支倉 孝平 Hasekura Kōhei?)
Voiced by: Shinsuke Nakamoto (Drama CD) / Daisuke Ono (anime), Natsumi Takamori (childhood in anime)
Kohei is the protagonist of the story, and is a fifth-year student. After always transferring to other schools, he makes his way to Shuchikan Academy where he plans to stay for a while.
Erika Sendo (千堂 瑛里華 Sendō Erika?)
Voiced by: Shōko Mimura (PC) / Rie Kanda (anime)
Erika is also a fifth-year student, as well as the student council vice-president. She is a vampire. She is strong in literature classes and martial arts, and is very attractive, making her জনপ্রিয় in her school. She has an inquisitive personality, and likes to do things directly. Once she has her mind set on something, she becomes very pushy, and will take her time making plans to make sure she gets her way. Her older brother Iori is the student council president.
Shiro Togi (東儀 白 Tōgi Shiro?)
Voiced by: Airi Himekawa (PC) / Yukari Minegishi (anime)
Shiro is a fourth-year student who gives off a delicate image, and is very shy. She was introduced to the student council দ্বারা her brother who was already on the council, and it was decided that Shiro would become the treasurer. However, she is often missing from student council meetings after school. Shiro joins an organization named "Laurel Ring" in order to support a chapel, and she cherishes a white pet rabbit named Yukimaru (雪丸?) at the chapel.
Kiriha Kuze (紅瀬 桐葉 Kuze Kiriha?)
Voiced by: Suzune Kusunoki (PC) / Erika Narumi (anime)
Kiriha is one of Kohei's classmates. She is most often seen alone, and will not talk much, even when spoken to directly. She does not have many interests, and is in no clubs. She has been exceptional in math ever since she was young. She is a vampire servant, which makes her immortal and she has superhuman powers, though she does not need blood and has হারিয়ে গেছে her sense of taste.
Kanade Yuki (悠木 かなで Yūki Kanade?)
Voiced by: Fūka Hinami (PC) / Hitomi Nabatame (anime)
Kanade is Kohei's childhood friend, and is the older sister of Haruna. She is constantly in high spirits, and likes to do things at her own pace. She loves her younger sister so much, that she says that if she had been born a man from another family, she would have definitely married Haruna eventually. She often calls her sister "Hina". She is the resident adviser in the Academy dormitory.
Haruna Yuki (悠木 陽菜 Yūki Haruna?)
Voiced by: Sakura Takatsuki (PC) / Hiroko Taguchi (anime)
Haruna is in Kohei's class, and is also a childhood friend of his. She has a bright personality, and enjoys helping others. She হারিয়ে গেছে the memories from her early childhood after an accident as a child.
Miya Togi (東儀 観夜 Tōgi Miya?)
Miya is a new female character included in the PlayStation 3 version, Fortune Arterial: Akai Yakusoku.
[edit] Secondary characters
Iori Sendo (千堂 伊織 Sendō Iori?)
Voiced by: Kevin Spicy (PC) / Junichi Suwabe (anime)
Iori is Erika's older brother, and is the student council president. Just like his sister, he too is a vampire. He gives off the air of a male model, and many girls in his school want to go out with him. He is generally জনপ্রিয় with everyone in his school.
Seichiro Togi (東儀 征一郎 Tōgi Seiichirō?)
Voiced by: Rei Takatori (PC) / Tomohiro Tsuboi (anime)
Seiichirō is also the treasurer of the student council, along with his sister Shiro. He is very kind with his sister, and may have a sister complex. He used to be the president of the Japanese archery club.
Tsukasa Hachimandaira (八幡平 司 Hachimandaira Tsukasa?)
Voiced by: Kyōtarō Hai (PC) / Kentarō Itō (anime)
Tsukasa is one of Kohei's classmates otherwise known as "Heiji". After Kohei transferred schools, he became a good friend of his. He may seem like a delinquent, but he is very friendly. He has a twin sister.
Shizuko Amaike (天池 志津子 Amaike Shizuko?)
Voiced by: Tomomi Misaki (PC) / Chizuko Hoshino (anime)
Shizuko is the caretaker of a certain church on the island, as well as the one in-charge of the female side of the school dormitory. She is always wearing a sister outfit. Her Christian name is "Margarita", while most students address her as "Sister Amaike" instead. She is typically sister-like and a no-nonsense type of person most of the time, however she is also known to be very scary when she loses her temper. Kohei fears her as "The Person who cannot take jokes". Kanade calls her "Maru-chan" and Iori calls her "Shizuko-chan", which she doesn't seem too happy about.
Masanori Aoto (青砥 正則 Aoto Masanori?)
Voiced by: Kazuya Ichijō (PC/anime)
Masanori is the homeroom teacher of Kohei, Haruna, Kiriha and Tsukasa's class, as well as the one in-charge of the male side of the school dormitory. He teaches Chemistry. Has a mild personality. Kohei saw him riding a scooter without a license and thinks of him as "Someone who rides a stolen bike". Takes towards an independence and autonomy approach in education. He is usually known দ্বারা the nickname "Aonori", while Kanade calls him "Noripii". Was known to be a troublemaker during his younger days.
Art Club President (美術部部長?, Bijutsubu Buchō)
Voiced by: Keito Mizukiri (PC/anime)
Her name is unknown. She is a sixth-year student as well as the president of the Art Club. She is troubled over the declining in the number of members in the Art Club. Has a very straightforward personality. Tsukasa works part-time at the sushi bar which is owned দ্বারা her family, as well as her residence. Kohei falls in প্রণয় with her if আপনি cannot end up with any of the five heroines, which is known as the Bad End Route.
Kaya Sendo (千堂 伽耶 Sendō Kaya?)
Voiced by: Ōka Miseri (PC) / Kaori Mizuhashi (anime)
Kaya is Erika and Iori's mother. Estimated to be 251 years old and above, yet she looks like a child, giving people the image that she is Iori and Erika's younger sister instead. Erika looks like a splitting image of her, the only difference being Erika's আরো matured body and that Kaya's eyes are constantly red in color, which every vampire has when they have their vampiric impulses.