Ad Age: Twilight Saga Rocks Viral Marketing
দ্বারা Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the শীর্ষ 10 সবথেকে বেশী দৃষ্ট brand-driven চলচ্ছবি on the web with one major caveat: There are no movie অথবা video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s আরো readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included চলচ্চিত্র and video games? We asked Visible Measures to help us find out, দ্বারা including the entertainment category in the numbers, and the results were a bit staggering. Without চলচ্চিত্র অথবা video games, Visible Measures’ শীর্ষ 10 Viral Video Ads would have only amassed a combined view count of 320 million মতামত for the year. But with them, the total view count tops আরো than 1.1 billion views. The only “social ad” to make the শীর্ষ 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated দ্বারা seven চলচ্চিত্র and two video games, led দ্বারা the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored আরো than triple the মতামত of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the শীর্ষ 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up আরো than 138 million trailer মতামত yet managed only $42 million in ticket receipts — proof that YouTube মতামত don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with আরো than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of মতামত in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to চলচ্ছবি are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of মতামত in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real প্রশ্ন is which brands will crack পরবর্তি year’s শীর্ষ 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million মতামত to prove yourselves, marketers.
দ্বারা Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the শীর্ষ 10 সবথেকে বেশী দৃষ্ট brand-driven চলচ্ছবি on the web with one major caveat: There are no movie অথবা video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s আরো readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included চলচ্চিত্র and video games? We asked Visible Measures to help us find out, দ্বারা including the entertainment category in the numbers, and the results were a bit staggering. Without চলচ্চিত্র অথবা video games, Visible Measures’ শীর্ষ 10 Viral Video Ads would have only amassed a combined view count of 320 million মতামত for the year. But with them, the total view count tops আরো than 1.1 billion views. The only “social ad” to make the শীর্ষ 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated দ্বারা seven চলচ্চিত্র and two video games, led দ্বারা the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored আরো than triple the মতামত of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the শীর্ষ 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up আরো than 138 million trailer মতামত yet managed only $42 million in ticket receipts — proof that YouTube মতামত don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with আরো than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of মতামত in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to চলচ্ছবি are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of মতামত in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real প্রশ্ন is which brands will crack পরবর্তি year’s শীর্ষ 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million মতামত to prove yourselves, marketers.
আপনি know Robert's song, Never Think, is on the Twilight soundtrack, right? Well my dad overheard me listening to the song and ব্যক্ত he has NO TALENT.
I don't geddit. He says the bands I listen to have no talent. I say Robert has tons of talent, but some people just don't SEE it. I think he's great for the role of Edward, and his voice is awesome, but I guess it's the way he sang for the recording.
Anyways, I want to let all of আপনি know is that my dad will never change his tastes. I hate that. He'll keep bothering me because I'd ended my Jonas Brothers' Stage. He'll bother me because my sister listens to Hannah Montana/ Miley Cyrus. Why does he bother me further when I stay in the Twilight Stage?!!! I saw how big this fanspot is, and whoa, if my dad saw this, he'd lay off.
*Giggle*
I প্রণয় Twilight, and hopefully, that'll NEVER change. Oops, baby brother on the prowl.
See ya!
I don't geddit. He says the bands I listen to have no talent. I say Robert has tons of talent, but some people just don't SEE it. I think he's great for the role of Edward, and his voice is awesome, but I guess it's the way he sang for the recording.
Anyways, I want to let all of আপনি know is that my dad will never change his tastes. I hate that. He'll keep bothering me because I'd ended my Jonas Brothers' Stage. He'll bother me because my sister listens to Hannah Montana/ Miley Cyrus. Why does he bother me further when I stay in the Twilight Stage?!!! I saw how big this fanspot is, and whoa, if my dad saw this, he'd lay off.
*Giggle*
I প্রণয় Twilight, and hopefully, that'll NEVER change. Oops, baby brother on the prowl.
See ya!
EDWARD'S মটর COAT
''Everybody wants to know where his মটর কোট came from!'' exclaims the costumer. Unfortunately, it is a one-of-a-kind piece (er, sort of: three to four were made for filming purposes) which Chuck herself crafted after not being able to find the perfect one. ''We needed the right fit, [and] I couldn't find anything in the right shade of gray,'' she recalls. ''Catherine [Hardwicke, the director] is really big on back story for her characters and anything that can help that, even if it's in a texture অথবা color of clothes.'' After considering ''probably 20 swatches,'' Chuck went with one from Mood Fabrics and based her final নকশা on a combination of other styles of মটর coats. In the end, his turned out as ''a classic shape with a modern twist.''
''Everybody wants to know where his মটর কোট came from!'' exclaims the costumer. Unfortunately, it is a one-of-a-kind piece (er, sort of: three to four were made for filming purposes) which Chuck herself crafted after not being able to find the perfect one. ''We needed the right fit, [and] I couldn't find anything in the right shade of gray,'' she recalls. ''Catherine [Hardwicke, the director] is really big on back story for her characters and anything that can help that, even if it's in a texture অথবা color of clothes.'' After considering ''probably 20 swatches,'' Chuck went with one from Mood Fabrics and based her final নকশা on a combination of other styles of মটর coats. In the end, his turned out as ''a classic shape with a modern twist.''
Edwards pov
"Bella family meeting " I ব্যক্ত while eating my elk.
"okay i am ready are you?"
"yes "
So we so we started to run অথবা race i would say to the family meeting . When we all got there and got seated the meeting started .
Carlise Pov
"thank আপনি guys for coming to the meeting , and sorry for interrupted your hunting time . But we have some important news " i said
" what is it Carlise " edward ব্যক্ত very serious
"Well esmee and i have decied to leave are coven and come back in a বছর অথবা so okay and আপনি guys can leave if আপনি want to . But I am Going to start দ্বারা asking rose and emmett . so what is your desion ."isaid "well rose and i have decideed to go away for a little while and come back when আপনি come back ,and we will not be enrolling in forks this year.." emment said
"okay alice ,jasper are আপনি leaving অথবা staying" i ব্যক্ত " well we are staying " alice chimed in.
"Bella family meeting " I ব্যক্ত while eating my elk.
"okay i am ready are you?"
"yes "
So we so we started to run অথবা race i would say to the family meeting . When we all got there and got seated the meeting started .
Carlise Pov
"thank আপনি guys for coming to the meeting , and sorry for interrupted your hunting time . But we have some important news " i said
" what is it Carlise " edward ব্যক্ত very serious
"Well esmee and i have decied to leave are coven and come back in a বছর অথবা so okay and আপনি guys can leave if আপনি want to . But I am Going to start দ্বারা asking rose and emmett . so what is your desion ."isaid "well rose and i have decideed to go away for a little while and come back when আপনি come back ,and we will not be enrolling in forks this year.." emment said
"okay alice ,jasper are আপনি leaving অথবা staying" i ব্যক্ত " well we are staying " alice chimed in.
নমস্কার ... This is my first fanfiction :D so if its not good just give me some constructive critism to make it better. Thanks (:
Preface.
The reason i left was to save my family. The one I cant live without. But i wish they were here. To hold my hand. Promise me everything will be ok. But i push that thought to the back of my mind when i hear the approaching footsteps. I stand there. Alone. Preparing myself for terror that i am about to face. If i could cry, tears would be running down my face. But when the hunters prepare to attack. I crouch forward, my lips pull back over my teeth. I let out a deep growl which was cut short. My head snapped up to the sound i heard behind me.
Preface.
The reason i left was to save my family. The one I cant live without. But i wish they were here. To hold my hand. Promise me everything will be ok. But i push that thought to the back of my mind when i hear the approaching footsteps. I stand there. Alone. Preparing myself for terror that i am about to face. If i could cry, tears would be running down my face. But when the hunters prepare to attack. I crouch forward, my lips pull back over my teeth. I let out a deep growl which was cut short. My head snapped up to the sound i heard behind me.
When she walked into the dull room i did not notice at first. But suddenly a gush of wind blew her sweet and beutiful scent tingling down my throat. Never had i felt such pain and anguish yet the thrill of a new adventure. She clumsily walked over to the আসন opposite me and offered a big smile. This was when i could have killed her, this innocent girl looking at me through the locks of her deep brown hair. Her eyes looked deeply and yet shallowly into mine. This was the moment when i knew i could not ravish her. This was the moment i started to fall in love. The mystery of Love.
Please মতামত and rate!!!! :)
Please মতামত and rate!!!! :)
im in the devils playground
dont know anyone round here
i will try to stand my ground
and not let anyone sense my fear
cant confisgate a reality that is based on lies
i will not negociate with my pride
foolish as i was i am no longer that person
yes try to hold my gaze
my will wont lesson
and i am in the devils playground
i have my own toys
i try to not look around
to the erie noise
scrapping nails apon the pavement
and dried blood up on the walls
a smell that so nauseating
i feel i might fall
light headed i cant be
not in this place anyways
i walk further trying to find a way out of this place.
how did i get here where did i go wrong my morbid curisoty
of a unrealistic song.driven to a brink thats almost sickning
i cant find myself.a way out of the devils playground. my own personal hell
dont know anyone round here
i will try to stand my ground
and not let anyone sense my fear
cant confisgate a reality that is based on lies
i will not negociate with my pride
foolish as i was i am no longer that person
yes try to hold my gaze
my will wont lesson
and i am in the devils playground
i have my own toys
i try to not look around
to the erie noise
scrapping nails apon the pavement
and dried blood up on the walls
a smell that so nauseating
i feel i might fall
light headed i cant be
not in this place anyways
i walk further trying to find a way out of this place.
how did i get here where did i go wrong my morbid curisoty
of a unrealistic song.driven to a brink thats almost sickning
i cant find myself.a way out of the devils playground. my own personal hell
consider me warned i have been scorn to breach a life i envisioned for us
i will not mourn anymore. my হৃদয় conflicting a war a rage inside i cant deny what আপনি have taken from me im in a blissful state of insanity i will not wake on my own i have হারিয়ে গেছে all my rights to humanity i am so torn.walking away as আপনি did i wasnt your equal i felt like a kid i wanted to die right there lay down my tears no longer did i care how could আপনি leave did আপনি not feel the pull.another of my delusions i am such a fool.why couldnt i be enough.i will always প্রণয় you
i will not mourn anymore. my হৃদয় conflicting a war a rage inside i cant deny what আপনি have taken from me im in a blissful state of insanity i will not wake on my own i have হারিয়ে গেছে all my rights to humanity i am so torn.walking away as আপনি did i wasnt your equal i felt like a kid i wanted to die right there lay down my tears no longer did i care how could আপনি leave did আপনি not feel the pull.another of my delusions i am such a fool.why couldnt i be enough.i will always প্রণয় you
My পছন্দ scene in new moon is the breakup. Now, before আপনি say I'm not a TRUE twilight fan, think about it. If Edward didn't leave, Jacob would cease to exist(metaphorically speaking, of course). Then, Bella would be staying human. No Renesmee, no wedding, and no Jacob Black. আপনি might be thinking,well, Edward would change her sooner অথবা later, right? Wrong. I hope I'm not spoiling anything, but remember in eclipse when Edward ব্যক্ত he got over his taste for her blood? Do আপনি remember why? If he didn't leave, he would be too afraid to try. New moon is all about the breakup, and Jacob edging his way into Bella's life. Yep, I'm talking to you, Team Jacob. If আপনি really like Jacob, আপনি see things like me.