ইউ has been confirmed to be an exclusive model for Chamisul, a soju brand in Korea. For many Korean celebrities, being featured on a Chamisul soju poster is considered to be one of the highest reputational honors.

On November 21st, Hite Jinro confirmed ইউ to be the পরবর্তি model for Chamisul‘s new drink. This decision has garnered much attention as it is known that ইউ has mentioned how much she enjoys drinking soju from time to time. An online community অনুরাগী cafe also পোষ্ট হয়েছে that ইউ would be a perfect model for soju, photoshopping প্রতিমূর্তি of ইউ and Chamisul together.

Although the viral অনুরাগী postings of ইউ and soju cannot be ignored in the making of this decision, according to Hite Jinro, “Consistently beloved IU’s elegant and clear voice matches the long-lasting popularity of Chamisul’s fresh and clean drink. In particular, with her strong সঙ্গীত skills, ইউ has been collaborating with singers of different genres. IU’s widespread popularity among people of all ages along with her label as one of the national singers will positively contribute as well.”

With Chamisul’s new motto, “The freshness that all of Korea enjoys,” official posters and video advertisements of ইউ will be released starting পরবর্তি month. Along with these changes, Hite Jinro will increase various marketing activities towards consumers as well.

Source: News1 and koreaboo