People complain about anything these days ;P People use bossy for both their parents...Chances are, if you're called bossy, আপনি are bossy. It has nothing to do with gender.
i think the goal of the campaign to remove the stigma of women as being "bossy" in a leadership positionis a noble goal. women rarely take up the role as a leader, and according to what campaign leader Sheryl Sandberg says, the stigmintation of being seen as out of place in a leadership position for women begins very early in childhood. the campaign targets younger children, আরো importantly young girls, and attempts to not so much ban the word "bossy", but remove the negative message behind the word women in the US rarely take up leadership positions, especially when it comes to business, politics, and technology. the large gender gap still leaves a place for sexism to exist in a modern society.
honestly i'm আরো interested in where the results of the campaign will leave the girls minds and if it will work.